Competition in the market 

  • It is very hard to enter into the markets that Apple specializes in.
  • There are a large amount of barriers and competitors that have already established their place among people.
  • Apple has created it's own loyal fan base that will only purchase Apple products regardless of what it is.
  • Apple's dominance in the tablet and online music and application downloads as well as its slowly growing share in the smart phone and computer markets makes it hard for new companies to create an impression.
  • Some of Apple's competitors include:
  • Phone Market: Nokia, Samsung, Black berry
  • Tablet Market: Samsung Android, Microsoft
  • Computer Market: Dell, Samsung, Alien-ware, Asus


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