Legal Structure

  • Apple Inc was created as a partnership between Steve Jobs, Steve Wozinak and Ronald Wayne on the 1st of April 1976. 
  • The company was incorporated into a public company on the 3rd of January 1977.
  • The price of it's public shares has risen sharply since 2000, reaching almost $600 per share

Management Structure

  • Under the present Chief Executive Officer Tim Cook is the Chief Financial Officer Peter Oppenheimer, who is also the senior vice president. 
  • The CEO along with the Chairman of the board and 6 directors oversee the various vice presidents and directors of different sections in the company. 
  • These leaders in turn manage the lower levels of other sections including marketing, communication overseas, Apple online store and engineering.  


  • Apple has 60,400 permanent full-time employees and 2,900 temporary full-time employees working around the world. 
  • Corporate and retail jobs are available in Apple. 
  • Students interested in working for Apple can attend workshops and demos to get an idea of what they will do at work.


  • Appleā€™s world corporate headquarters are located in California, America. 
  • The headquarters for Europe, Africa and the Middle East are located in the south of Ireland. 
  •  Apple ship their products to Australia, Germany, Canada, China, Hong Kong, Japan, Malaysia, United Kingdom, United States and Korea and many more countries. 
  • Apple have 357 retail stores around the world.


  • Apple is a multinational corporation.
  •  Apple is known worldwide, and the best-known hardware products are the Macintosh computer, the iPod, the iPhone, and the iPad. 
  • Its software include the Mac OSX Lion operating system, the iTunes media browser, Final Cut Studio; a professional audio and film-industry editing software, and the iOS; a mobile operating system

Marketing Strategy

  • Apple has a branding strategy that focuses on the emotions. 
  • The Apple brand personality is about lifestyle; imagination;                                                                                 liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology. 
  • The Apple brand personality is also about simplicity and the removal of complexity from people's lives.

Exports and Imports

  • Apple produces most of their products in Shenzhen, and exports their products majorly from China to retail stores globally. 
  • Apple has official Apple stores and Licensed Apple Product re sellers worldwide, such as Machines (Malaysia) and New Vision (Hong Kong).
  •  Apple Product Reseller retailers have to import the products from China to sell.  


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